Sandra Haller
PEFC billboard surrounded by trees
04 / 06 ’21

PEFC

Client
PEFC Austria
Agency
CAKE
Role
Graphic Design & Animated Ads
Year
2021
  • Campaign
  • Key Visual
  • Out of Home
  • Infoscreen
  • Animation
  • Online Ads
  • Social Media
Link to the website

About project

“Achte beim Einkauf auf den Wald! Schau aufs PEFC Siegel für Produkte aus nachhaltiger Waldwirtschaft.” This was the motto of PEFC Austria in 2021. The message continued in 2022 with “Das PEFC Siegel! Für Produkte aus garantiert nachhaltiger Waldwirtschaft.” and ran throughout Austria on infoscreens, online, on the radio and on social media.

PEFC poster “Achte beim Einkauf auf den Wald!” on a concrete wall
PEFC campaign visual with Recheis product
PEFC campaign visual with Meissnitzer product
PEFC campaign visual with Staedtler product
PEFC campaign visual with Neudoerfler product

One message, carried consistently from infoscreen to banner to social feed.

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